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[内部]SEO实施的四个阶段

第一阶段:网站分析(准备期)

1.站点分析,形成站点分析报告(如上网站诊断参数)

2.竞争对手分析,形成竞争对手分析报告

3.战略方针的确定和部署——初步完成SEO执行方案

战略部署原则是:先治内伤,再优化外部。

 第二阶段:方案实施前期

1.关键字分析挖掘,形成关键词分析报告和部署方案

2.搜索引擎友好化,撰写站点修改建议书

3.内容强化,资讯频道建立、对编辑团队的培训

4.内部优化,URL优化、各级页面div重构、关键字布局、目录逻辑结构调整、

JS优化、专题页建设等

内部优化

. META

. URL及目录结构

. 关键字布局

. JS优化

. 专题页

. TAGS

. 资讯频道(企业站+ZBLOG)

. 页面代码层优化

第三阶段:方案实施中期

外部优化——外链支持及规则制定、资源站群规划、目录整体调整、博客群建运作

第四阶段:方案实施后期

分析与观察——用户搜索行为分析、站内行为分析、UE分析及修改、竞争对手分析及监控、资源站群推进、对话搜索引擎

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